The Agency Perspective On Online Video
10:55am - 11:15am
Agencies handle millions of dollars in ad spend for some of the biggest consumer brand names. With the current shift in the media landscape and the increasing role of online video in the campaign mix, what strategies are agencies deploying to help make sense of the new dynamics of adverting? This discussion will focus on how brands are shifting their priorities and spend given today’s pressing challenges and increasing complexities. It will also explore the obstacles to online video adoption and what it’s going to take to make online video ads a bigger part of interactive budgets.