Elevate Conference Tuesday, June 7, 2011
New World Stages | NYC


The Agency Perspective On Online Video

10:55am - 11:15am

Agencies handle millions of dollars in ad spend for some of the biggest consumer brand names. With the current shift in the media landscape and the increasing role of online video in the campaign mix, what strategies are agencies deploying to help make sense of the new dynamics of adverting? This discussion will focus on how brands are shifting their priorities and spend given today’s pressing challenges and increasing complexities. It will also explore the obstacles to online video adoption and what it’s going to take to make online video ads a bigger part of interactive budgets.  


  • Mike Bologna - Head of Emerging Media, GroupM
  • Jack Myers - Chairman, Media Advisory Group

Title Partners

  • Auditude
  • Tremor Media

Premier Partners

  • Adap.tv
  • FreeWheel
  • Viewable Media
  • YuMe

Headline Partners

  • PR Newswire
  • RAMP
  • KPMG
  • Sharethrough
  • Innovid
  • Taboola
  • HealthiNation
  • Sheppard Mullin
  • Brightcove
  • Panache
  • Conviva
  • AdoTube

Participating Partners

  • TidalTV
  • Akamai
  • Grab Networks
  • Undertone
  • Sagent Advisors

Exhibitor Partners

  • OnlineVideo.com
  • Rovi
  • Collective

Marketing and PR Partner

  • The Fortex Group

Media Partners

  • The Diffusion Group
  • Beet.tv
  • Tubefilter
  • The Advertising Club
  • Online Publishers Association
  • Jack Myers Media Business Report
  • CTAM New York