TV Everywhere's game-changing role in the TV and advertising ecosystems will be the topic of a marquee panel of cable industry executives at ELEVATE: Online Video Advertising Summit on Tuesday, June 7th in New York City. The panel, titled "TV Everywhere: Game-Changer for Premium Online Video and Advertising," includes:
Commenting on the panel, Will Richmond said, "TV Everywhere is the most significant initiative in the TV industry today. When fully implemented, it will untether all of the most popular programs from cable TV networks that have traditionally been locked to the set-top box in the TV room, making them available on myriad connected and mobile devices. Beyond the breakthrough consumer experience TV Everywhere will create, it will unleash a gigantic wave of new premium programming online and accompanying video ad inventory. In this respect, TV Everywhere is a game-changer for brands and agencies seeking to drive visibility in the online video medium."
Richmond added, "While TV Everywhere is still early in its implementation, Comcast, ESPN and Turner have been among its three primary proponents. Each of them is innovating with new online/mobile experiences, delivery models and integrations with devices such as the iPad. I'm thrilled to have Matt, David and Jeremy - each of whom is a leader of their respective companies' TV Everywhere efforts - join me for this incredibly timely panel. For anyone with a stake in TV's future, this will be a must-attend session."