Relentless technology innovation. Radically new consumer expectations and unprecedented access to content. Upheaval in traditional business models. Billions of dollars of global market opportunity. These are the dynamics that have made online video the most exciting area of the Internet landscape.
But while online video advertising has quickly evolved from an “experimental” line item in brands’ and agencies’ budgets to become a top priority, significant challenges remain. Media buyers must be educated. Proof points of success must be shared. Best practices must be defined. Standards of measurement must be agreed upon. And more.
Bringing together senior executives from major brands, agencies, content providers/publishers, technology providers and other online video advertising stakeholders, ELEVATE will offer a mix of thought-leader keynotes, high-impact panel discussions and fireside chats, plus technology demonstrations and case studies, all in an action-packed marketplace environment conducive to getting business done between buyers and sellers.
What you’ll learn about:
If your business success is tied to the exciting growth and development of online video advertising, then ELEVATE will be a must attend event. For conference sponsors in particular, ELEVATE is an opportunity to reach the right people in the right context, to accelerate your company’s success as a rising industry tide of online video advertising lifts all ships.